Product Marketing Manager
Zeeks is a technology company that develops infrastructure, analytics, and service products for the global iGaming industry. We operate across B2B and B2B2C business models, grow our own product portfolio for international markets, and build products where data quality, operational efficiency, and scalability form the foundation of every solution.
We are scaling our proprietary product portfolio focused on Tier-1 markets, where marketing is one of the key drivers of growth.
We are looking for a Product Marketing Manager who will become a strategic partner to the Product team and take ownership of product launches, positioning, and growth at scale.
Your responsibilities:
- Develop and execute Go-to-Market (GTM) strategies for new products, features, and market expansion initiatives.
- Conduct market research, competitive analysis, audience segmentation, user behavior analysis, and industry trend research.
- Define product positioning, value propositions, and messaging frameworks for different audience segments.
- Collaborate with the Product team to shape product priorities and roadmap planning based on market and user insights.
- Plan and coordinate product and feature launches in close collaboration with Product, Marketing, Design, Content, and Business Development teams.
- Develop user acquisition, activation, and retention strategies.
- Expand product presence within the B2B ecosystem through partnerships, industry conferences, and professional communities.
- Analyze marketing performance and make data-driven decisions to improve business outcomes.
What we’re looking for:
- 3+ years of hands-on experience in Product Marketing.
- Proven experience developing product marketing strategies and product positioning.
- Experience creating and executing Go-to-Market strategies for new products or feature launches.
- Experience working with product and marketing funnels, including analysis and optimization.
- Experience conducting user research, working with customer insights, and developing value propositions.
- Strong analytical skills and the ability to work with product and marketing metrics to make data-driven decisions.
- Excellent cross-functional project management and collaboration skills.
- Upper-Intermediate (B2) English or higher.
- Experience in iGaming or other highly competitive digital industries will be considered a strong advantage.
What we offer for this role:
- The opportunity to influence product marketing strategy, positioning, and key business decisions.
- A high level of autonomy in decision-making, strong team support, and access to the resources needed to bring your ideas to life.
- The opportunity to work on products for global markets and collaborate with partners across 80+ countries.
- Competitive compensation fixed in a foreign currency, with regular performance-based salary reviews.
- 18 paid vacation days, plus 5 additional days off, Birthday-off, and 5 sick leaves (no medical certificates required).
- Annual budget for learning and professional development.
- Annual wellbeing deposit covering compensation for medical services, sports activities, veterinary services, foreign language learning, non-core education and hobbies, and childcare services (nanny/kindergarten).
