Product Marketing Manager (inactive)
Zeeks is a technology company that develops infrastructure, analytics, and service products for the international iGaming market. We operate within B2B and B2B2C models, where process accuracy, data quality, and the scalability of technological solutions play a key role.
We do not build entertainment solutions. We focus on what enables the market to function reliably and transparently.
Today, we are entering a new stage — building a portfolio of proprietary products in the iGaming niche, targeting Tier-1 markets with high quality standards.
Over 13 years, we have:
- built a business with strong expertise, solid resources, and a stable position in the global market;
- assembled a strong team of 70+ professionals united by shared goals and values;
- established efficient processes and continue to improve them.
We are currently looking for a creative, strategically strong, and data-driven Product Marketing Manager to strengthen our presence in the highly competitive iGaming and affiliate marketing landscape.
In this role, you will be responsible for shaping and executing a comprehensive marketing strategy that drives user acquisition, builds trust, increases traffic, and creates long-term brand value for our iGaming affiliate platform.
Your responsibilities will include:
- Developing and executing go-to-market strategies for new products and features.
- Conducting market research and analyzing competitors, users, and industry trends.
- Defining the value proposition for users, product positioning, and key messaging.
- Planning and launching multi-channel marketing campaigns (digital, social media, partnerships, PR, etc.).
- Working closely with product, marketing, content, and design teams to ensure consistent communication and cohesive promotion across all channels.
- Developing user acquisition strategies (loyalty programs, trust-building content, community growth).
- Promoting brands within the partner and B2B ecosystem through networking, participation in industry events, and media collaboration.
- Measuring the effectiveness of marketing activities (KPI, retention, adoption, engagement).
To succeed in this role, you will need:
- 3+ years of experience in Product Marketing.
- Proven experience in developing and executing GTM strategies.
- Experience working with conversion funnels.
- Strong user research skills and experience working with customer insights.
- Hands-on experience with product value propositions.
- Strong analytical skills for setting tasks and tracking key metrics.
- Deep understanding of the iGaming market is a strong advantage.
- English proficiency at B2 level or higher (spoken and written).
- Strong project management and teamwork skills.
What we offer for this role:
- Direct impact on the company’s key marketing strategies and business decisions.
- Access to all necessary resources to achieve goals, along with autonomy in decision-making.
- Growth opportunity to Head of Marketing.
- Collaboration with top iGaming brands worldwide (80+ GEOs).
- Flexible schedule, remote or hybrid format with office visits in Kyiv.
- Financial compensation fixed in foreign currency, with the possibility of review based on performance.
- Possibility of military booking with valid military registration documents.
- 18 paid vacation days, plus 5 additional days off, Birthday-off, and 5 sick leaves (no medical certificates required).
- Annual budget for learning and professional development.
- Annual wellbeing deposit covering compensation for medical services, sports activities, veterinary services, foreign language learning, non-core education and hobbies, and childcare services (nanny/kindergarten).
