Head of SEO

Hello! I’m Roman, an investor and serial entrepreneur with over 12 years of experience in marketing and digital product creation. I am the Founder & CEO of Zeeks, the Founder of Unilead, and a General Partner at the investment fund NetSolid Investments.

Zeeks is currently looking for a Head of SEO to help us build a system that ensures stable traffic growth across the company’s products.

In this role, we see a strong strategic leader with deep SEO expertise and a solid understanding of affiliate markets. You won’t just manage processes—you will be the driving force behind the SEO direction, developing the team and creating an effective system that ensures sustainable organic growth and a competitive advantage for the company.

Now we are relaunching the largest and most trusted online iGaming platform, creating a space where users from all over the world can make informed choices and enjoy the best gaming and entertainment experience.

Key Qualifications & Experience:

• 7+ years of SEO experience in affiliate niches such as VPN, Essay, Dating, iGaming, Fintech, Pharmacology, etc.
• 3+ years of managerial experience.
• Proven track record of driving substantial organic growth through innovative and data-driven SEO strategies in different markets (multi-geo/language portals).
• Deep expertise in technical SEO, content optimization, link-building, and industry-leading tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog, etc.
• Extensive experience in leading, mentoring, and developing teams of SEO specialists and strategists to achieve high performance.
• Skilled in fostering a culture of collaboration, innovation, and accountability within teams.
• Exceptional communication skills to build and maintain strong relationships with internal teams, external vendors, and agencies.
• Strong ability to align SEO initiatives with broader business objectives and marketing strategies.
• Proven success in advocating for SEO priorities and collaborating with cross-functional teams, including content, product, CRO, and development teams.
• Expertise in defining and tracking key SEO performance metrics, such as organic traffic, rankings, conversions, and ROI.
• Experience in conducting competitor analysis to identify market gaps and growth opportunities.
• Excellent critical thinking and problem-solving skills, with a talent for proposing innovative solutions.
• Ability to identify and capitalize on SEO growth opportunities, even in highly competitive or challenging markets.
• English B2+.

Key Responsibilities:

• Develop and implement a comprehensive multi-lingual/geo SEO strategy that aligns with company objectives to enhance organic search visibility and drive sustainable traffic growth, focusing strongly on conversions.
• Design a strategic roadmap for SEO initiatives, prioritizing projects based on their anticipated impact and return on investment.
• Lead, mentor, and manage a team of SEO Team Leads and Specialists, fostering professional growth and ensuring effective execution of unified SEO strategies across the network.
• Work closely with product, development, and marketing teams to integrate SEO strategies into the product’s overall strategy, particularly in site architecture and technical aspects.
• Define and monitor key SEO performance indicators (KPIs), including organic traffic, rankings, conversions, and overall ROI.
• Oversee the SEO department’s budget, ensuring resources are allocated efficiently to maximize return on investment.
• Prioritize SEO initiatives in line with business objectives and expected outcomes.
• Stay informed about search engine algorithm updates, industry trends, and SEO best practices.
• Ensure the team rapidly adapts to algorithm changes and emerging technologies to maintain and enhance search rankings.

What You’ll Get in Return:

• Work Side by Side with Industry Experts – Collaborate with top professionals in the iGaming industry and gain invaluable experience.
• Personal & Professional Growth – A unique opportunity to achieve your career, financial, and personal ambitions.
• Strategic Impact – Directly influence the product’s strategic development and drive meaningful change.
• Global Exposure – Work with leading iGaming brands across 80+ geos, expanding your network and expertise.
• Competitive financial compensation, fixed in foreign currency, with performance-based reviews;
• Possibility of deferral from military service with valid military registration documents.
• Time-off up to 25 days, 5 sick leaves (without certificates);
• Annual budget for learning and professional development;
• Annual wellbeing deposit that covers expenses for medical services, sports activities, veterinary care, foreign language courses, non-work-related education, hobbies, and childcare services (nanny/kindergarten).

🚀 Ready to lead the SEO direction at Zeeks and build a strategy that ensures stable traffic growth? If you have the experience and ambition—join our team!

📩 Send us your resume, and let’s connect!