Email Marketing Specialist

Hi! I’m Olha, Recruiting Team Lead at Zeeks, and I’d love to share an exciting opportunity with you!

Our business is growing fast, and right now, we’re building a new iGaming product — a platform focused on transparency, trust, and exceptional user experience. We’re combining a data-driven approach, deep analytics, and cutting-edge technologies to make it happen. Alongside this, our team is actively developing long-standing affiliate projects that have been successfully targeting Tier 1–3 markets for over 10 years and delivering high-quality organic traffic to direct advertisers.

We’re actively growing our marketing team and looking for an Email Marketing Specialist who will help us build strong, effective communication with our users — and turn email into a powerful business tool. This is the first role of its kind in our company, so you’ll have a unique opportunity to build the email marketing and retention processes from scratch and truly make an impact.

If you know how to balance creativity and analytics — we’re on the same page! 🚀

What you’ll do:

• Build and execute an email marketing strategy from the ground up.
• Plan and launch campaigns: regular newsletters, trigger-based flows, retargeting, and automation.
• Segment the subscriber base and personalize communication for different user groups.
• Collaborate with copywriters and designers to craft emails that get noticed (and clicked!).
• Run A/B tests on subject lines, templates, and send times.
• Analyze performance metrics (CTR, open rate, conversion rate) and optimize accordingly.
• Maintain a clean subscriber list and work on improving deliverability.
• Closely collaborate with marketing, sales, and product teams to align on goals and messaging.

We’re looking for someone with:

• 2+ years of experience in email marketing (preferably in iGaming or e-commerce).
• Strong copywriting skills for various formats: promotional, trigger-based, content-driven, reactivation, etc.
• Experience working with subscriber bases and building effective segmentation strategies.
• Hands-on experience running A/B tests.
• Proficiency with tools like SendPulse, Mailchimp, Klaviyo, HubSpot or similar.
• Solid understanding of Google Analytics and GTM.
• Basic knowledge of HTML/CSS for working with email templates.
• Data-driven mindset and ability to make decisions based on metrics.
• English — Intermediate level or higher.

Nice to have:

• Experience with multichannel communication: SMS, push notifications, pop-ups, messengers.
• Practical knowledge of Figma.

What we offer for this role:

• Build from scratch — you’ll be the first email marketer on the team and have full ownership to create and scale our retention & email communication strategy.
• High autonomy — we trust your expertise and initiative; your ideas will drive real change.
• Direct impact — your work will shape the user experience, boost engagement, and drive business growth.
• Support & resources — even though we’re starting from zero, you’ll have the tools, team support, and budget to test and launch your ideas.
• Grow with us — we’re scaling fast, so there’s plenty of room to grow with the company and lead the email/retention direction long-term.
• Career path to Head of Retention — we’re looking for someone who can grow into a leadership role as the team expands.
• Competitive financial compensation, fixed in foreign currency, with performance-based reviews.
• Possibility of deferral from military service with valid military registration documents.
• Time-off up to 25 days, 5 sick leaves (without certificates).
• Annual budget for learning and professional development.
• Annual wellbeing deposit that covers expenses for medical services, sports activities, veterinary care, foreign language courses, non-work-related education, hobbies, and childcare services (nanny/kindergarten).